Activities and Brands

The ALFAPARF Group began with hair care and has grown from there. Solid underlying knowledge, research and working closely with hair stylists around the world have allowed us to make numerous brands successful in Italy and abroad. Our diversification strategy has led us to create products that meet all professional hair and skin care needs and to respond to demand in different areas of the market.

We launched our professional skin and body care business in 2004, with the TeN (Tecnologia e Natura) brand. In 2009, we grew even stronger in this area with our acquisition of GTS Group, which had its own brands and solid standing in the market. Today, ALFAPARF is one of Italy's leading professional beauty companies.