The Group

Alfaparf Group offers professionals the best cosmetic solutions to enhance the beauty of each client.


The ALFAPARF Group is an Italian multinational Company operating in the cosmetics industry, dedicated to professional aesthetic care products and solutions both for hair and body.

ALFAPARF Group has four production facilities located in: Italy, Brazil, Mexico, with 1,861 workers and 300 employees in its Italian premises.

It can count on a wide commercial network including agents and distributors operating in 80 countries making ALFAPARF one of the top Italian capital Companies of cosmetics industry.

The ALFAPARF Group integrates research, production and distribution. Its mission is to elevate the quality of the services offered by professional operators (hairdressers and beauty centers) providing products and services based on a typically Italian taste and the modernity of a Group always abreast of new international trends.


ALFAPARF development is based on a strong international distribution network, consisting of agents and distributors who grew hand in hand with the extension of territorial presence, becoming the Group an important distinguishing factor. Products and services are now distributed over 80 countries around the world.

Its products and services are the result of the research, collaboration with international hair stylists and beauty centers, technological know-how, direct acknowledgement of
professional operators and their needs.

The founder and the Chairman of ALFAPARF Group is Mr. Roberto Franchina and the CEO is Mr. Attilio Brambilla.